English
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“NATURE appeared in the textile class exhibition in Seoul, Korea, leading the new fashion of outdoor fabrics.”
With the continuous development of the global textile industry, we have been embracing the international market with a more open attitude and expanding the international market through overseas exhibitions, and have traveled to many countries such as the United States, Russia and Turkey. In August 2024, we actively participated in the PIS exhibition in South Korea to communicate and learn from our international counterparts.
In this exhibition, the design of our booth blended natural elements with modern technology, creating an atmosphere close to nature without losing high-end quality. The fabric products on display covered a wide range of outdoor sports such as hiking, mountaineering, camping, skiing, etc. Not only did they have excellent waterproof, breathable and wear-resistant properties, but they also placed special emphasis on the application of environmentally friendly materials and the concept of sustainable development, attracting the attention of many domestic and foreign buyers, designers and industry experts.
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“We are well aware that in outdoor sports, the performance of fabrics is directly related to the user's experience and safety.” The general manager of the brand said at the exhibition site, “Therefore, NATURE has always been committed to R&D and innovation, constantly breaking through the technical barriers, and striving to bring safer, more comfortable and environmentally friendly fabrics for outdoor equipment to the market. For this exhibition, we have brought a number of technical innovations, which we believe can bring brand-new choices for global outdoor enthusiasts.”
As the exhibition progressed, our booth was always crowded and its exhibits were widely praised. This exhibition not only further enhanced our visibility and influence in the international market, but also laid a solid foundation for the future development.
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